Coffee roasting in its simplest form is nothing more than cooking the seed of a coffee plant. The operator pulls some levers, pushes some buttons, adjusts a knob, and after about 12-14 minutes beautifully browned beans spill out.
Roasting coffee is one thing, but being a coffee roaster is a completely different animal.
A coffee roaster does more than just roasting; they run an entire production facility – top to bottom – and then some. Purchasing, warehousing, production, packaging, shipping, sales and marketing, servicing, and even public relations can all be within the scope of a typical day.
Over the next couple months we’ll draw back the curtain of mystery about coffee roasting and explore some of how we shape the beverage that you enjoy every morning.